When the Covid-19 epidemic took place, the domestic and foreign context changed, the contact between people was limited and the traditional form of marketing was no longer effective, instead Digital Marketing, also known as Online Marketing on the Internet platform. This is the most suitable and effective solution for businesses in the current period.
Online marketing during the Covid-19 pandemic…
Exploding from the end of December 2019 until now, no one could have foreseen the serious consequences of the Covid-19 pandemic that took place today.
According to statistics from the World Health Organization (WHO), the number of deaths worldwide from corona virus has reached more than 4 million people. Meanwhile, the global economy also plummeted, developing countries such as the United States, China, India, etc. are no exception to this influence. In Vietnam, although the pandemic has always been intervened by authorities at all levels with many measures to limit the spread, the economy has been more or less affected in all fields.
In particular, small and medium enterprises and start-ups are also seriously affected by the Covid-19 epidemic. Mr. Tran Tan Ky - Chairman of the Board of Directors, cum General Director of Greviso Energy and Technology Joint Stock Company (Tam Ky City, Quang Nam), a unit specializing in the design and construction of solar power projects and electricity services industry.
Ky shared that the Covid-19 epidemic has made marketing businesses more difficult. "Previously, Greviso's contracts were obtained through direct marketing, that is, we met customers directly to introduce, negotiate and negotiate, but due to the epidemic, most businesses have limited contact, so we had a hard time in expanding customers," said Ky.
Many businesses choose to promote their brands through Online Marketing. Photo: Truong Hong
After that, Greviso began to learn the method of Digital Marketing - communication, marketing on digital platforms. With small financial potential, unable to recruit professional staffs and buy equipment and machinery for this field, Greviso signed a contract with Nhien Media Communication - Trading and Service Co., Ltd (Tam Tam). Ky, Quang Nam), a unit specializing in consulting and implementing Online Marketing services for businesses.
Since then, Greviso has had a new direction in reaching customers thanks to communication on social networking channels such as Facebook, Zalo, Youtube, or Website, Google, etc. Nhien Media publishes on the mass media so that customers know Greviso in more detail. Because of that, more contracts are signed, while we only work via the Internet" - Mr. Ky shared.
Industry 4.0 helps businesses overcome difficulties during the pandemic
Phan Phuoc Vinh - Founder of Nhien Media said that in the 4.0 technology era and especially in the context of the Covid-19 epidemic, there is still no sign of "cooling down", the implementation of an Online Marketing campaign is essential for any business. any business.
Every company, every business needs to have and offer an Online Marketing campaign suitable for each time, field, and goal of that company or business. However, not all businesses have the capacity and personnel to carry out and deploy the campaign appropriately. Based on those needs, intermediaries provide a full package of Online Marketing services to meet the requirement of businesses.
Package Online Marketing service will take care and advise on the whole from building and proposing strategies, content to deploying Website, advertising,... Thanks to Internet, products and services and brands are spread widely and closer to target customers. Combined with package online marketing services, small and medium-sized businesses can still deploy campaigns to attract customers without spending too much budget.
Services that businesses deploy Marketing Online package include: Provide ideas and set goals, business orientation; Media and PR planning within the most optimized budget; Consulting on design of brand identity; Business Website Design; Google search keyword ads; Advertise on social networks such as Facebook, Zalo, Tiktok, Youtube, etc.
"The online marketing package is a suitable and effective method for small and medium-sized businesses and start-ups, however, many businesses still have difficulty finding a unit to perform this service.
Nhien Media proposes a few criteria for businesses to choose from such as: Ensuring keywords are always in the top search of Google or Facebook, optimizing SEO, SEM for products/services of businesses most effectively; Effective Online Marketing results are increased sales; communication channels spread strong advertising content; Increase customer reviews and positive feedback; Having a team of consultants, planning and quality content; Solve problems that arise while optimizing the budget for the business.
Meeting the above criteria, the enterprise already owns a marketing solution that is suitable for reality and brings long-term effectiveness", Mr. Vinh added.
Source: https://danviet.vn/quang-nam-digital-marketing-cuu-canh-cho-doanh-nghiep-truoc-dai-dich-covid-19-20210722103651227.htm
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